Highly targeted marketing for manufacturers and B2B service companies that attract larger contracts.
Manufacturing, engineering and professional services businesses more than ever require innovative strategies to effectively engage with their audience and build long term value.
If your growth depends on injecting time served, experienced, board ready, sleeves rolled up marketing support into your business, you’re in the right place.
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Take the industrial marketing scorecard
Eleven questions. Three minutes.
Instant report on your marketing effectiveness.
We’ve been trusted by leading brands over the years including
Pharmaceuticals
Compressed gases
Lubricants / Oil & Gas
Chemicals
Safety / PPE
Building / Construction
Chemicals
Industrial coatings
Aviation
Metals
Building / Construction
Valves, fire and safety
What we do
Strategy
The best marketing is built on insight.
Our MarketRight philosophy is built on data - everything from market mapping, competitor analysis, talking to customers, technical and brand audits, SEO and keyword data and website and sales information.
We can develop full C-suite ready marketing plans for investment purposes and run workshops with internal teams and other stakeholders to help elevate your brand and marketing.
Sample assignments:
Marketing / website / content audits from £695
Brand and content workshops from £1,250
Full MarketRight workshop and recommendations from £1,800
All prices indicative, subject to specification + VAT
Marketing projects
You need a go-to-market set of assets that prospective customers will find useful. The best marketing informs, educates and entertains. And it shouldn’t be gated.
People buy from experts and marketing is about showing that expertise and encouraging people to want to know more. Transparency = trust = transaction.
That’s why we repurpose tired websites, reactivate cold CRMs and email platforms and create buyers guides, scorecards and other assets that we know build both brand and demand!
Sample projects:
Scorecard set up from £550
Email nurture sequences from £650
Email newsletters from £750
Branded lead magnets from £1,200
Wordpress website updates from £1,500
New Wordpress websites from £9,500
All prices indicative, subject to specification + VAT
Retained support
Once you have the clarity of a strategy, the creativity of a set of prospect friendly assets, it’s time to get consistent with your marketing output.
This means turning up where your ideal customers can find you - with an attractive mix of owned, earned and paid marketing.
Monthly activity can include a range of activities from social media posting and commenting, article and video production, PR, speaking and podcasts, email campaigns and much more drawing on support from long time freelance partners.
Clarity + Creativity + Consistency = Confidence.
Monthly retainers:
Social media only retainers from £500
PR, advertising and event bolt ons from £500
Website, social, email retainers from £1,250
On demand marketing director / nxd from £2,000
All prices indicative, subject to specification + VAT
When you MarketRight, your marketing is always targeted and designed to attract your ideal customer.
“I don’t comment about other people’s work very often, but René is one of the few people I’ll make an exception.
If you want to engage properly with someone and not just ‘follow the rules’, be prepared for some tough questions and awkward truths, it leads to work that is miles better than doing it alone.
You’ll be a lot better for it, unless you work in the industrial paint sector, in which case he’s off limits."
David Beckford, MD Pronto Paints Ltd (client since 2018)
Who we do our best work for
We work best with UK based SME manufacturing and engineering businesses that sit in the £5-50m turnover bracket.
We work directly into a Managing Director, Sales or Business Development Director so marketing fits the strategic needs of the business.
But we do often work in tandem with a lone marketer to help extend their resource and provide a reassuring sounding board.
Clients have done little in respect of marketing and realise that as a second or third generation family business, there is a need to build a brand and position to win contracts.
The key thing is we’re seen as part of the team, everyone understands and follow the process, we’re permitted access and we detail a strategy with KPIs before committing to any projects or ongoing support.
Three ways to get started
Take the scorecard
How effective is your current marketing? Answer 11 questions in under 3 minutes and get a benchmark score and advice on what to do next.
Download the guide
The Manufacturing Marketing Playbook: A Practical Guide to Building a Growth-Driven Strategy guide will give you a framework to build a fresh marketing approach.
Watch the webinar
Watch this free 30 minute recording taking you through what a modern manufacturing business should be doing in the digital age.
Get in touch
Interested in working together?
We’re taking on clients right now.
Give us an idea of what you’re looking for and we will be in touch shortly. If you want a call back, please add a number!
We protect all data and don’t sell it. You’ll be added to our newsletter which goes out regularly.
Rene Power Marketing Ltd
34 Altrincham Road, Wilmslow, Cheshire SK9 5LB UK
Hours
Monday–Friday
8am–5pm
Phone
+44 (0) 1625 921875